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UX UI DESIGN

Master in-demand skills to design
online experiences that captivate
audiences and stand out from the
competition.
  • Part-Time
  • 6 Weeks
  • Learn Online
  • Learn in Our Campus
UX/UI designer is one of the most sought after
careers and positions in Digital Marketing.
Overview

You don’t need formal training in design. What you do need is a passion for the craft, curiosity about people and technology, ability to learn quickly, and an eye for detail.

Learn the most impactful UX/UI Design strategies to optimize customer experience.
Get hands-on experience with activities and assignments and take your learning from theory to action, from the classroom to the real world.

At the end of this program, you will be able to:

2.3 T
Worldwide retail ecommerce sales will reach $2.290 trillion in 2017, making up 10.1% of total retail sales.
4.8 T
e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021.
1.8 T
China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester.
Course Highlights
This course will give you a complete guide on how to become an expert in UX UI design. This Our content is thoroughly researched and thoughtfully designed by instructors from top Canadian Universities, industry thought leaders, keynote speakers, best-selling authors, and leading consultants.
Curriculum
Build Strong Foundations
UX General Knowledge - The difference between CX & UX disciplines and when to leverage each, including informaaon, architecture, interacaon design, usability, and user research.

UX Process - What a UX process would look like and learn to customize it for size, scope, form factor of the project i.e. responsive design v. a mobile app.
Get The Specialization
UX Toolkit - Get thorough understanding on how and when to leverage UX tools & methods, we will provide you with 20+ customizable templates and access to the latest cloud based tools for you to use outside the course.

UX Research – Learn to create personas, execute usability tesang, ground your ideas/designs in data, Qualitative and/or quantitative research.
Core Business Focus
UX industry and/or design trends – This course will empower you with the latest knowledge, and how to keep advancing it.
  • The Rise of Customer-Centric Marketing
  • The Business of CX
  • Customer Experience (CX) vs. User Experience (UX) UX vs. User Interface (UI)
  • Omni-Channel and Multi-Platform Experiences
  • Ultimate CX/UX: Methodology + Science + Design
  • Creating Exceptional Experiences Through UCD
  • The UCD Methodology Toolbox
  • UCD ROI
  • UCD in Practice
  • Requirements and Discovery Phase
  • Design and Development Phase
  • Document and Deploy
  • Test/Learn Improve
  • UCD and Agile Development
  • Tools and Tips
  • AcmeShoe.com - Your Online and Offline Shoe Company
  • Setting UX Objectives
  • Target Audience and Segmentation: Creating and Documenting Personas/Usage
  • Customer Journey: Current vs. Ideal State
  • Setting and Tracking KPIs
  • Strategy Creation: Brand Engagement, Conversion, and Loyalty
  • Tactic Creation and Mapping
  • Tools and Tips
  • Science Meets Design
  • Storytelling and Engagement
  • Content Creation and Prioritization
  • Audience and Cultutal Implications
  • Design Psychology Best Practices
  • Usability and Accessibilily Compliance
  • Tools and Tips
  • Responsive vs. Adaptive Design
  • Creating Information Architectures
    • Validating with Tree Testing/Card Sorting c)
  • Creating Wireframes and Templates
    • Validating with Eye Path Testing and First Impression Testing
  • Creating Rapid Prototypes
    • Validating with Iterative Usability Testing
  • Funcational Specifications
  • Content is King
  • Best Practices in Copy the Converts
  • Video and Voice-Based Interfaces
  • Digital Structures and Patterns
    • Home Pages and Landing Pages
    • Category pages
    • Listing Pages
    • Product Pages
    • Search and Filtering Information
    • Customer Service
  • Digital Structures and Patterns, continued
    • Form Design
    • Personaliztion and Customization
    • "MyAccount" and Dashboard Interfaces
    • Email Design and Communication
    • Social-based Experieces
    • Online Advertising Experiences
  • Analytics and Behavior Tracking
  • A/B and Multi-Variant Testing
  • Creating an Optimization Plan
  • Top 30 Best Practices for Testing
  • The Role of the User Experience Consultant
  • Role of an In-House User Experience Professional
  • Integrating User Experience into the larger Marketing landscape
  • Common Organizational Challenges & Solutions Additional Resources to Stay Informed
Concepts, platforms and techniques in the course
Our Team, Advisors and Course Developers
Our team is a unique combination of thought leaders who represent some of the world's largest brandnames. They are lead instructors at globally top-ranked universities and are also renowned practitioners.
Axel Kuhn

Instructor
Digital Marketing & eCommerce

Tyler Calder

Instructor
Online Advertising

Micheal Seaton

Instructor
Web and Digital Analytics

Dr.Sebastian Maurice Ph.D

Instructor
Big Data Science

Dr. Jatin Chaudhari

Instructor
Online Customer Acquisition

Mohammad Nayab Khalil

Instructor
Digital Marketing

Punit Sindhwani

Instructor
eCommerce Marketplace Management

Tara O'Doherty

Instructor
UX UI Design

WE WORK WITH TO HELP YOU IN YOUR JOB SEARCH

Work one on one with career coaches, connect with a network of more than 800+ hiring partners, and set yourself up for long-term growth.

Interview Skilling
We offers personal interview sessions to support your talent with the skill of proving that you are the stand out talent companies are looking for. We prepare you to explain your achievements in a way that gives a 360 degree view of your capabilities.
Resume Building
We help you develop your professional profile to showcase all your skills, accomplishments, experience and training in one place. Having these details at your fingertips will make your future work search activities faster and easier.
Real Project Portfolio
We deliver real world experience in classroom with students working with community partners on real projects, building a real portfolio of experience. Showcase who you are, what kind of work you do, how you did the work and what your successes are.
Placement Support
Through our partner network, we provide our candidates access to over 7,000 companies. We get you the support you need to realize your dreams and desires through this unique program that provides special services tailored to integrate individuals into the workforce.

"The course helped me gain deep understanding of the inner element of design. I see design in a new light today and able to create design that I was unable to do before."

Raj Bhandari - BBC News

Upcoming Courses

4 Feb-17 Mar 2019
29 Apr-9 Jun 2019

Local VAT/GST may apply

"Graduates of this program are going to be highly in demand for our or any other clients when it comes to applying for digital marketing jobs. The focus on learning by doing and creating real project portfolio will actually guarantee it."

- Arushi Patnaik -Director, People Engagement, Sheroes

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