Home // ADVANCED GOOGLE ADVERTISING

ADVANCED GOOGLE
ADVERTISING

Gain an in-depth understanding of all aspects
of Google Ads, including Search, Display,
Video, Shopping, and App advertising.
  • Part-Time
  • 6 Weeks
  • Learn Online
  • Learn in Our Campus
GOOGLE IS THE LARGEST ADVERTISING PLATFORM AND ARGUABLY THE MOST IMPORTANT SPECIALIZATION IN TODAY'S DIGITAL MARKETING WORLD
Overview

In July 2018, Google rebranded its AdWords platform to Google Ads. The new platform is better and this program focuses on you to learn Google ads and execute campaigns on different channels - Search, Display, Mobile & Video. You will also learn to analyze the results and optimize the campaigns.

At the end of this program, you will be able to:

  • Launch, manage and optimize campaigns real time
  • Set goals and improve the campaign structure
  • Get the bidding and Budgeting right and optimize individual campaign performance
  • Able to gather relevant data to analyzing and Report on your findings
  • Show significant savings by reducing cost and improving quality of the campaigns
  • Become proficient in Remarketing campaigns
95.4 B
"Google's Advertising revenue in 2017.
3.5 B
Searches happen on Google everyday.
86%
Google's Search Engine Market Share Worldwide - October 2018
INDUSTRY RELEVANT CERTIFICATIONS
Course Highlights
This course will give you a complete guide on how to utilze google adwords for your business. It will show you how to create successful search & display campaigns, give you insights to ppc marketing strategies, techniques to optimize Adwords campaign, and show you how to get most of google adwords.
Curriculum
Build Strong Foundations
Start with understanding the basics of paid search and understand the power of Google for businesses.
Get The Specialization
Gain an in-depth understanding of all aspects of Google Ads, including Search, Display, Video, Shopping, and App advertising.
Core Business Focus
With our Google Ads course you'll master the in- demand skills that will make you a sought after expert with businesses or you can become an in-demand free-lancer.
  • Introduction To Paid Search & Google Adwords
  • Difference Between Search And Display Advertising
  • Keyword Research Fr Paid Search
  • How to structure An Adwords Account?
  • Programmatic Display Advertising
  • Paid Search processs
  • Understanding How Users Search
  • Understanding under intent
  • Short tail vs long tail keywords
  • Google's keyword planner
  • Google Autocomplete
  • Industry or Topic Research
  • Subscription Based Tools
  • Keyword Match Types
  • Developing An Ad Copy for Search
    • Ad copy Formats
    • Calls to Action
    • Ad Extensions
  • Adwords Auction Process & Bidding Strategies
  • Influencing The Quality Score
  • Setting A Budget for Ads
  • Bid Management
  • Quality Score Management
  • Ad Bidding Strategies
  • Calculating ROAS
  • Google' Budget Recommendation
  • Campaign Optimization
  • Types of Targeting
    • Contextual Targeting & Audience Targeting
    • Keyword Contextual Targeting
    • Category Contextual Targeting
    • Managed Placement Targeting
    • Behavioural Targeting
    • Demographic Targeting
    • Remarketing
    • Affinity and In-market Segments targeting
  • Industry Benchmarks
  • Understanding Attribution
  • Tools for Paid Search
  • Differences between Search & Display
  • Dots and Don'ts with GDN
  • Google Display Network
  • Examples of GDN
  • Types Of Targeting On Display Network
  • Developing Ads For Display Network
  • Measure of Success For Display Network
  • YouTube Ad Types
  • Youtube : Video Best Practices
  • Example Video Ad: TV vs YouTube
  • Measurement & Success Metrics for You Tube Advertising
  • Ad Preview Diagnosis Tool
  • AdWords Policy
  • AdWords Editor
  • Shopping Ads & Campaigns
  • Shopping Ads Optimization and Management
Concepts, platforms and techniques in the course
Our Team, Advisors and Course Developers
Our team is a unique combination of thought leaders who represent some of the world's largest brandnames. They are lead instructors at globally top-ranked universities and are also renowned practitioners.
Axel Kuhn

Instructor
Digital Marketing & eCommerce

Tyler Calder

Instructor
Online Advertising

Micheal Seaton

Instructor
Web and Digital Analytics

Dr.Sebastian Maurice Ph.D

Instructor
Big Data Science

Dr. Jatin Chaudhari

Instructor
Online Customer Acquisition

Mohammad Nayab Khalil

Instructor
Digital Marketing

Punit Sindhwani

Instructor
eCommerce Marketplace Management

Tara O'Doherty

Instructor
UX UI Design

WE WORK WITH TO HELP YOU IN YOUR JOB SEARCH

Work one on one with career coaches, connect with a network of more than 800+ hiring partners, and set yourself up for long-term growth.

Interview Skilling
We offers personal interview sessions to support your talent with the skill of proving that you are the stand out talent companies are looking for. We prepare you to explain your achievements in a way that gives a 360 degree view of your capabilities.
Resume Building
We help you develop your professional profile to showcase all your skills, accomplishments, experience and training in one place. Having these details at your fingertips will make your future work search activities faster and easier.
Real Project Portfolio
We deliver real world experience in classroom with students working with community partners on real projects, building a real portfolio of experience. Showcase who you are, what kind of work you do, how you did the work and what your successes are.
Placement Support
Through our partner network, we provide our candidates access to over 1,200 companies. We get you the support you need to realize your dreams and desires through this unique program that provides special services tailored to integrate individuals into the workforce.

"The course gave me practical experience in PPC and Google Adwords. I was able to advance my career with the learnings I had from eCdemy and today I manage a team of trainers who support Google account executive."

Prashant Nair, Teleperformance

Upcoming Courses

4 Feb-17 Mar 2019
29 Apr-9 Jun 2019

Local VAT/GST may apply

"Graduates of this program are going to be highly in demand for our or any other clients when it comes to applying for digital marketing jobs. The focus on learning by doing and creating real project portfolio will actually guarantee it."

- Arushi Patnaik -Director, People Engagement, Sheroes

Need advice? Our Admissions team is here to help. Talk to an Advisor