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ADVANCED FACEBOOK
MARKETING

Learn the very latest insight and best
practice into Facebook marketing.
  • Part-Time
  • 6 Weeks
  • Learn Online
  • Learn in Our Campus
FACEBOOK HAS BECOME A HOUSEHOLD NAME WITH MOST ADULTS USING, SHARING, INTERACTING AND EVEN SHOPPING WITH CONTENT AND BRANDS ON FACEBOOK EACH DAY.
Overview

FACEBOOK HAS BECOME A HOUSEHOLD NAME WITH MOST ADULTS USING, SHARING, INTERACTING AND EVEN SHOPPING WITH CONTENT AND BRANDS ON FACEBOOK EACH DAY.

Since its launch in 2004, Facebook is ocen thought of as the most popular social network:

  • 4 billion daily active users on average for December 2017
  • 13 billion monthly active users as of December 31, 2017
  • Facebook users are 53% female and 47% male

At the end of this program, you will be able to:

  • Gain reach, grown brand awareness and drive traffic to website
  • Run targeted advertising campaigns
  • To increase and manage customer engagement and get immediate feedback
  • To foster customer-to-customer (word of mouth) engagement
  • To create user-generated content such as comments or image posts
  • To develop your brand personality, communicate Promotions, contests and events
1.03
of the world's economy will be digital by 2020.
1.13
Higher salaries for digital marketers compared to traditional marketers.
1.57
Billion worldwide digital advertising expenditure by 2020.
INDUSTRY RELEVANT CERTIFICATIONS
Course Highlights
Facebook changes their algorithms each day and it can therefore be difficult for businesses to adapt their Facebook marketing to attract their ideal audience. After a short refresher of the fundamentals, students will learn about Best Practices, Advertising Objectives and Targeting. By the end of this course you will have an understanding of how to advertise effectively on Facebook and design a blueprint which can be implemented immediately.
Curriculum
Build Strong Foundations
Facebook Advertising course takes a hands-on, practical approach, leading you through the stages in developing and implementing a Facebook ad campaign. The course also explains the strategic decisions you will need to take in order harness the full capability of the world's largest social network. By the end of this course, you will have discovered how Facebook ads really work, typical response rates and the myriad of options available in order to excel at Facebook advertising.
Get The Specialization
Get an understanding of Facebook's edge rank and machine based algorithm and discover why to engage with your audience on Facebook you'll likely need to leverage paid advertising. Know more about the different ad units available on Facebook and Instagram when to use them and for what type of business objectives. And also learn the mechanics of Facebook to target your ads specifically to your audience segment using their identity.
Core Business Focus
The course dives deeper into the various tools available from Facebook to both create and measure an effective campaign, and course correct based on actionable insights. Learn the power of audience insights, power editor, analytics and gain an edge by understanding the advanced metrics such as the ad relevance score to find success in Facebook Advertising.
  • Creating campaign goals
  • Where Facebook advertising works and doesn't
    • Examples and who's using what
    • How to use Facebook Advertising in the different stages of the sales funnel
  • How Facebook ads work and why they're different from Google ads
  • Page post engagement ads
  • Page like ads
  • Offer claims ads
  • Event Responses ads
  • Clicks to website ads
  • Lead Generation Ads & many more
  • Understand the eligibility criteria for Premium Ads
  • Ad Auction & Bidding
  • How to buy premium ads using Facebook Power Editor
  • Building custom audiences & look alike audience
  • Core Audience-Demographic, behaviours and interests
  • Facebook Audience Network & Atlas
  • Re-marketing ads on Facebook
  • Word limits and content guidelines
  • Image shapes and sizes
  • Text Overlay Tool
  • What ad content performs well
  • Ad Relevance Score and its impact
  • CPC, CPM and Cost Per Action; what's allowed and where
  • Pros and cons of different bid management options
  • Management, measurement and reporting tools
  • Facebook Analytics
  • Pixel Installation
  • Most effective content types
  • Content options
  • A/B testing your ads
  • Using Shout-outs and hashtags
  • Understand how to strategically plan your Facebook campaigns
  • Consider your Facebook ads campaign and brief an agency/developer
  • Create, develop and manage successful Facebook ads
  • Understand your Facebook advertising options and challenges
  • Monitor and measure your Facebook campaign performance and course correct
  • By the end of this course, you will be able to structure and execute your Facebook Advertising with a particular objective and target audience in mind. You will have gained an in depth knowledge of the necessity of Facebook Advertising in the current climate and be able to implement your advert immediately.
Concepts, platforms and techniques in the course
Our Team, Advisors and Course Developers
Our team is a unique combination of thought leaders who represent some of the world's largest brandnames. They are lead instructors at globally top-ranked universities and are also renowned practitioners.
Axel Kuhn

Instructor
Digital Marketing & eCommerce

Tyler Calder

Instructor
Online Advertising

Micheal Seaton

Instructor
Web and Digital Analytics

Dr.Sebastian Maurice Ph.D

Instructor
Big Data Science

Dr. Jatin Chaudhari

Instructor
Online Customer Acquisition

Mohammad Nayab Khalil

Instructor
Digital Marketing

Punit Sindhwani

Instructor
eCommerce Marketplace Management

Tara O'Doherty

Instructor
UX UI Design

WE WORK WITH TO HELP YOU IN YOUR JOB SEARCH

Work one on one with career coaches, connect with a network of more than 800+ hiring partners, and set yourself up for long-term growth.

Interview Skilling
We offers personal interview sessions to support your talent with the skill of proving that you are the stand out talent companies are looking for. We prepare you to explain your achievements in a way that gives a 360 degree view of your capabilities.
Resume Building
We help you develop your professional profile to showcase all your skills, accomplishments, experience and training in one place. Having these details at your fingertips will make your future work search activities faster and easier.
Real Project Portfolio
We deliver real world experience in classroom with students working with community partners on real projects, building a real portfolio of experience. Showcase who you are, what kind of work you do, how you did the work and what your successes are.
Placement Support
Through our partner network, we provide our candidates access to over 7,000 companies. We get you the support you need to realize your dreams and desires through this unique program that provides special services tailored to integrate individuals into the workforce.

"The course was very useful and helped me understand the nuances of Google Advertising. It helped me integrate new Google advertising techniques into our ongoing marketing plan."

Tripti Manandhar - Social Media Expert, Honda

Upcoming Courses

4 Feb-17 Mar 2019
29 Apr-9 Jun 2019

Local VAT/GST may apply

"Graduates of this program are going to be highly in demand for our or any other clients when it comes to applying for digital marketing jobs. The focus on learning by doing and creating real project portfolio will actually guarantee it."

- Arushi Patnaik -Director, People Engagement, Sheroes

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