In July 2018, Google rebranded its AdWords platform to Google Ads.
The new platform is better and this program focuses on you to learn
Google ads and execute campaigns on different channels - Search,
Display, Mobile & Video. You will also learn to analyze the results
and optimize the campaigns.
At the end of this program, you will be able to:
- Launch, manage and optimize campaigns real time
- Set goals and improve the campaign structure
- Get the bidding and Budgeting right and optimize individual campaign
- Able to gather relevant data to analyzing and Report on your findings
- Show significant savings by reducing cost and improving quality of the
- Become proficient in Remarketing campaigns
"Google's Advertising revenue in
Searches happen on Google
Google's Search Engine Market
Share Worldwide - October 2018
INDUSTRY RELEVANT CERTIFICATIONS
This course will give you a complete guide on how to utilize google adwords for your business. It will
show you how to create successful search & display campaigns, give you insights to ppc marketing
strategies, techniques to optimize Adwords campaign, and show you how to get most of google
Build Strong Foundations
Start with understanding the basics of paid search and
understand the power of Google for businesses.
Get The Specialization
Gain an in-depth understanding of all aspects of
Google Ads, including Search, Display, Video,
Shopping, and App advertising.
Core Business Focus
With our Google Ads course you'll master the in-
demand skills that will make you a sought after expert with businesses or you can become an in-demand
- Introduction To Paid Search & Google Adwords
- Difference Between Search And Display Advertising
- Keyword Research Fr Paid Search
- How to structure An Adwords Account?
- Programmatic Display Advertising
- Paid Search processs
- Understanding How Users Search
- Understanding under intent
- Short tail vs long tail keywords
- Google's keyword planner
- Google Autocomplete
- Industry or Topic Research
- Subscription Based Tools
- Keyword Match Types
- Developing An Ad Copy for Search
- Ad copy Formats
- Calls to Action
- Ad Extensions
- Adwords Auction Process & Bidding Strategies
- Influencing The Quality Score
- Setting A Budget for Ads
- Bid Management
- Quality Score Management
- Ad Bidding Strategies
- Calculating ROAS
- Google' Budget Recommendation
- Campaign Optimization
- Types of Targeting
- Contextual Targeting & Audience Targeting
- Keyword Contextual Targeting
- Category Contextual Targeting
- Managed Placement Targeting
- Behavioural Targeting
- Demographic Targeting
- Affinity and In-market Segments targeting
- Industry Benchmarks
- Understanding Attribution
- Tools for Paid Search
- Differences between Search & Display
- Dots and Don'ts with GDN
- Google Display Network
- Examples of GDN
- Types Of Targeting On Display Network
- Developing Ads For Display Network
- Measure of Success For Display Network
- YouTube Ad Types
- Youtube : Video Best Practices
- Example Video Ad: TV vs YouTube
- Measurement & Success Metrics for You Tube Advertising
- Ad Preview Diagnosis Tool
- AdWords Policy
- AdWords Editor
- Shopping Ads & Campaigns
- Shopping Ads Optimization and Management
Concepts, platforms and techniques in the course
Our Team, Advisors and Course Developers
Our team is a unique combination of thought leaders who represent some of the world's
largest brandnames. They are lead instructors at globally top-ranked universities and are
also renowned practitioners.
Digital Marketing & eCommerce
Web and Digital Analytics
Dr.Sebastian Maurice Ph.D
Big Data Science
Dr. Jatin Chaudhari
Online Customer Acquisition
Mohammad Nayab Khalil
eCommerce Marketplace Management
WE WORK WITH TO HELP YOU IN YOUR JOB SEARCH
Work one on one with career coaches, connect with a network of more than 800+ hiring partners, and set
yourself up for long-term growth.
We offers personal interview sessions to support your talent with the skill of
proving that you are the stand out talent companies are looking for. We prepare
you to explain your achievements in a way that gives a 360 degree view of your
We help you develop your professional profile to showcase all your skills,
accomplishments, experience and training in one place. Having these details at
your fingertips will make your future work search activities faster and easier.
Real Project Portfolio
We deliver real world experience in classroom with students working with
community partners on real projects, building a real portfolio of experience.
Showcase who you are, what kind of work you do, how you did the work and what
your successes are.
Through our partner network, we provide our candidates access to over 1,200 companies.
We get you the support you need to realize your dreams and desires through this unique
program that provides special services tailored to integrate individuals into the workforce.
"The course gave me practical experience in PPC and Google
Adwords. I was able to advance my career with the learnings I had
from eCdemy and today I manage a team of trainers who support
Google account executive."
Prashant Nair, Teleperformance
"Graduates of this program are going to be highly in demand for our or any other clients when it comes to applying for digital marketing jobs. The focus on learning by doing and creating real project portfolio will actually guarantee it."
- Arushi Patnaik -Director, People Engagement, Sheroes
Need advice? Our Admissions team is here to help.
Talk to an Advisor